The world of non-profits is constantly changing and fundraising is a wildly competitive market. Over time, the Campbell County Economic Development Corporation brand had lost relevance to its community and its investors.
As part of new CEO Phil Christopherson’s ambitious turnaround plan, Campbell County Economic Development Corporation made the decision to revamp and relaunch their brand in 2014. They partnered with us for a new name and logo that would resonate with local investors and help accelerate business growth.
We worked with Phil and his team to address the issues their brand was facing. Together, we created a new brand identity and strategy for their nonprofit business and Energy Capital Economic Development, or Energy Capital ED for short, was born.
We shaped their new identity and assets that included brand elements like typography and color palette and, over a three-month period, we worked alongside Energy Capital ED to seamlessly integrate their vision.
The rebrand launched with a party we co-hosted at the Gillette College Tech Center. Attendees, including the mayor, county commissioners and the leadership of several corporate entities across industries, enjoyed a catered meal, speeches from Phil and other members of Energy Capital ED leadership, and cool takeaways like branded golf gear, ballpoint pens, stickers and coffee mugs.
In addition to those items, we made the event invitations, marketing materials and signage. We also helped with other aspects of the party from planning to mailers and decorations. (We even formatted their keynote’s PowerPoint presentation.)
When they needed design and print work the following year, we designed and produced marketing materials they still use today, including: folders, brochures, multipage booklets, business cards and internal documents like their letterhead and a more formal letter to investors.
Each year, we proudly assist Energy Capital ED in making event invitations and mailers.
To become a leading economic development resource for the community, Energy Capital ED needed to become and stay relevant all the time.