PAINTBRUSH SERVICES

The Brand

We’ve been Paintbrush Services’ brand guardians since 2015, partnering closely with them on projects, services and events across their portfolio. From the jump, we led an 18-month rebranding process that included brand identity, strategy and social media marketing components to bolster regional brand awareness. Today, we’re their go-to resource for all things brand-related from design and strategy to ad purchasing and swag.

By Design

Our top designers teamed with Paintbrush leadership to craft brand identity materials, including a new company logo and website. The new logo was then featured in our designs for new business cards, professional letterhead, direct mailers, print and digital advertisements, and more. Branded materials, or “swag” items, like magnets, die-cut stickers, pens, golf balls, pint glasses and apparel were also designed and produced, along with trade show banners and signage and even rodeo apparel and signage for the arena.

Global Approach

Throughout the process, we have directed multimedia ad purchasing, placement and coordination to unify messaging and drive targeted results and brand engagements for maximum ROI—all with our easy-to-use, hand’s off consolidated bill pay.

Integrated Media

The right message is lost without the right distribution strategy. With our media partners, we put Paintbrush Services’ unique message in front of northeastern Wyoming’s residential, commercial and industrial decision makers across paid, earned and owned media outlets.

Brand Relations

Over the years, we’ve extended our services to include the things we’re naturally good at—things like event planning, coordination and promotion. We work with Paintbrush on a handful of their community-driven events and charitable contributions including the annual NEWCA Home Show and joining them in support of National High School Finals Rodeo and St. Jude’s Children’s Research Hospital.

Results

After partnering with Paintbrush to benefit and support their marketing efforts for nearly half a decade, their brand only continues to expand, including the recent acquisition of the Campbell County School District 2018-19 school-year bid which grew their fleet, product offerings and profits by up to 20 percent.

“We work with OC because their team continuously delivers,” said Tim Slattery, Owner/Principal Paintbrush Services.

Project Scope

  • Brand Strategy and Positioning
  • Brand Identity (logos, colors, fonts, etc.)
  • Brand “Swag”
  • Trade Show Banner + Signage
  • Copywriting
  • Apparel
  • Ad Buying
  • Social Media Management